Retailers December 20, 2013 posted by WillieeArmellini Share Interview with Farbod Shoraka of Bloomnation. Part 2 Interview with Farbod Shoraka of Bloomnation part 2 Williee Armellini of Flowersandcents.com interviews Farbod Shoraka of Bloomnation. Part 2 Interview with Farbod Shoraka of Bloomnation. Part 2 4 Comments gatekeeper December 26, 2013 4:05:28 pm Blah Blah Blah !! I’ve heard this scenario numerous times from those who think it’s easy to create a consumer marketplace for ordering flowers. It is a difficult road to syphon off business from the recognized brands like FTD and 800 Flowers who account for over 50 percent of orders gatherer’s alone from the big four. ( the other two Teleflora and ProFlowers) I think the smarter florists out there ( 10 percent of them) are pointing people to their own service business for ordering for local or for delivery elsewhere and companies like Bloom Nation will be around as long as their investment capital supports their business model. Log in to Reply WillieeArmellini December 26, 2013 6:51:46 pm Welcome gatekeeper glad you found your way here. I think his model is very cool and can work but your are correct that there are large forces out there. jenifer December 24, 2013 10:07:55 pm I thought it was a great interview also. He had a lot of great points that we should be thrilled to embrace. Trust is a tough obstacle to overcome. Log in to Reply gchoice December 23, 2013 9:29:11 pm Good interview. Log in to Reply You must be logged in to post a comment.